Segment hardware market positioning hardware brand

Brands have become the preferred factor for Hardware consumers in purchasing. Consumer demand is increasingly diversified, so the market is being finely divided. This point can be seen from the recent survey of professional visitors by the China International Hardware Exhibition (CIHS) Organizing Committee. A person in charge of CIHS'09 told reporters that "brand positioning is to some extent a position for consumers. Different consumers have different demand standards for products. Buyers need to use brand information to determine what they want. The product.
"Now the hardware market has entered a state of continuous subdivision, different grades of products, brand positioning is different. In the hardware enterprises, there are a large number of small and medium-sized enterprises, the production scale, technology research and development capabilities and management level of these enterprises, etc. They have difficulty reaching the ability to cover all market segments," the official said.
“Mastering market dynamics and understanding market changes are very important for hardware companies to position their brands. For example, European and American buyers favor products with independent brands and high added value, and have higher requirements for product performance and processing technology; Russia, Latin America Buyers in South Asia, the Middle East and Africa are more interested in middle and low-end products; Chinese buyers pay more attention to price and performance advantages. The wise move of hardware companies is based on these market segments to make their products more targeted. Sex."
It is understood that China International Hardware Exhibition, founded in 2001, is currently the largest and most influential hardware exhibition in China, co-sponsored by China Hardware Products Association and Cologne International Exhibition Co., Ltd., Beijing Shirui Exhibition Co., Ltd. and Shanghai Continental Tools Development Co., Ltd. co-hosted it in 2009, from September 16th to 18th, at the Shanghai New International Expo Center. "Hardware enterprises, especially those that export to domestic sales, should regard the brand positioning of products as a top priority, otherwise it will be difficult to effectively open up the market." The person in charge said with a strong heart.