Hardware Expo Helps Yongkang Hardware Take Off

The population accounts for 1/5 of the world's domestic market. What does it mean for China Hardware Expo? What does the hardware fair bring to this market, to the various industries in the market, to every company in the industry?

The answer is obvious. Every hardware fair will give exhibitors the maximum amount of customers and markets. In the past two years, the foreign trade market has shrunk. Enterprises focus on opening up the domestic market. Not only Yongkang's business owners, but also hardware owners from all over the world are looking forward to the hardware fair. The hardware fair can always deliver satisfactory answers.

As the market pillar of the hardware expo, the domestic market has always been exploited to the maximum extent by enterprises. On the platform of the hardware expo, enterprises, markets, and exhibitions are complementary to each other. The China Hardware Expo is a service platform that promotes exchanges and cooperation with foreign companies. At the same time as it moves toward internationalization, it also flies into every corner of the domestic hardware market.

Relying on Zhejiang Yongkang, China's major hardware production base and export base, as well as China's largest hardware product distribution center, the hardware fair has developed rapidly. The expansion of the Expo provides enterprises with a largest platform for the domestic market. This platform continues to grow and expand, bringing the biggest opportunities for the companies in the domestic market, enriching Yongkang's industrial clusters, and improving the industrial chain of the industry. Yongkang economy has soared wings.

Helping enterprises "two legs" to walk over the past year's foreign trade "winter" has pushed many companies "to stand up straight." In this context, the diversification of business channels is particularly important in the wave of transformation and upgrading. Foreign trade to domestic sales, "two legs" walk really fall into the practice of each company. In this transformation and upgrading battle, Yongkang's foreign trade-oriented enterprise management channels began to transform and upgrade. From a long time ago, a single foreign trade export has expanded into the “two legs” of foreign trade and domestic sales. The hardware fair is an important platform for these companies to expand their domestic market. The hardware fair brought them large orders.

Tianxin: Fully turning to domestic sales "To participate in the hardware fair is to see this platform for the company to open up the domestic market." Foreign trade accounted for more than 90% of company sales, how to raise less than 10% of domestic sales, Zhejiang Tianxin Sports Equipment Co., Ltd. Yu Zhenxian, chairman of the company, has been pondering issues recently. Although foreign markets are good and relatively stable, like Tianxin, many sports equipment companies have seized the domestic market. The domestic market has great potential. Yu Zhenxian believes that peers are like many cake chefs. Through hard work and cooperation, this cake can be made very big. However, if they work together, they can only make many small cakes.

Yu Zhenxian said that next, Tianxin Company will spare no efforts to open up the domestic market, hoping to strive to make the domestic market bigger and stronger through a period of two years.

Xinda Aluminum: Changing the concept of consumption and increasing domestic sales When it comes to the domestic market and foreign markets, Lu Jinyang, deputy general manager of Zhejiang Xinda Aluminum, told reporters about the phenomenon: In foreign countries, the average family will change every three months. The pot, and the more the financial crisis, the higher the frequency of change pots; and domestic, the average family only changed pots in three or four years, and some even more than ten years before changing, the more the financial crisis, the lower the frequency of change pot . This is because foreigners know that pots, like foods, have a "shelf life" and should be replaced on a regular basis. During the financial crisis, they reduced their dining out and increased the odds of cooking at home. Therefore, the time needed to change pots was shortened. While people, especially rural residents, cook at home almost every day, the pot usage rate is very high, and they think that frequent replacement is too wasteful.

This is also an important reason why Yongkang pot industry has always focused on foreign trade. To change this situation, we must first change our thinking. Enterprises can just use the Hardware Expo to start changing the concept of merchants and gradually promote the concept of safe and healthy pots to ordinary consumers.

The development of foreign trade enterprises in the domestic market has become fierce. Many companies in Yongkang are not satisfied with the status quo and have opened up the domestic market. As Hu Jingao, chairman of Zhejiang Gain Technology Co., Ltd., said: "China's population accounts for one-fifth of the world and it is unacceptable to not occupy such a big market."

At present, Yongkang many non-stick pan manufacturers in the development of a variety of tricks process pot. Several beautifully crafted pots developed by Zhejiang Xinda Aluminum Co., Ltd. had signed orders for domestic sales of about 10 million yuan in previous hardware expositions.

Zhejiang Xinda Aluminum Industry Co., Ltd. is a professional aluminum product R&D and processing manufacturer. The company's main products include aluminum heat sinks, aluminum non-stick pans, aluminum die-casting pans and other kitchen utensils. Xinda Aluminum's foreign markets have opened up to dozens of countries and regions such as the United States, Brazil, Italy, and Australia, but they have not given up on this large domestic market. Each session of the China Hardware Fair is the main channel for the company to attract large domestic customers.

Among the samples of Xinda Aluminum, the pots with various patterns printed on the bottom of the pot are particularly noticeable. According to company director Lu Jinyang, these pots use computerized digital transfer printing technology. The printed pattern is fire resistant and does not fade, beautiful and practical. "This retro-type product is especially popular in the domestic market." It is reported that this kind of pot is developed for the northern people's living habits. After the product was developed, it soon opened up the market in the north.

Hu Jingao said that people in China have been accustomed to using iron pans. Although the foreign trade situation is excellent, the domestic market has been difficult to open. “We are aiming at the consumption habits of the Chinese people, and using stainless steel as the main material, we have developed energy-saving and environmentally-friendly pots that are safe and uncoated to better cater to the domestic market.”

"Although the company still accepts orders for foreign trade, foreign trade is not the company's strategic direction. In recent years, the company's strategic direction is the domestic market." Wu Xianfa, head of Zhejiang Development Hardware Co., Ltd. introduced, after the previous hardware fair, the company Monthly orders maintain a healthy growth of 5% to 10%. "Mainly for enterprises that need machine repairs to supply tools, in addition to providing products to the consumer groups after 80, sales have been increasing."

“The current situation requires us to turn to the domestic market. Exhibiting at the hardware fair is a very good choice and will help the company increase its popularity in the domestic market.” Wu Xianfa said that the development of hardware in the Hardware Expo will specifically show buyers and consumers high-end hardware tools.

Encouraging enterprises to explore the market Lunda: Orders and corporate culture double harvest “This year the company applied for more than 300 square meters of booths.” Dong Zhengyuan, a staff member of Zhejiang Lunda Industrial Co., Ltd., said that since 2008, the company has participated in the China Hardware Fair. The area of ​​booths is bigger than a year: "This year's booth is the largest ever."

"In the power tool industry, the domestic "most awesome" exhibition is the hardware expo." Dong Zhengyuan said that in the power tool industry, regardless of fame or the effectiveness of the exhibition, China Hardware Fair is one of the best in the country. This reporter learned that this year's 18th Hardware Fair, Lunda Industrial invested more than 1 million yuan to set up booths, to entertain distributors around the country, to enhance corporate image.

Each of the hardware fairs is an annual dealer conference of Lunda Industrial. Distributors all over the country will visit the company's booth, not only to enhance the corporate image, but also to allow dealers to have more confidence in the company. Lunda Industrial is a well-known enterprise in China's power tool industry, with a high standard of products and a stable customer base. Compared with the traditional investment promotion function of the exhibition, the company pays more attention to the brand and corporate culture construction, and China Hardware Expo just provides such a platform - not only brings orders to Lunda Industrial, but also further enhances corporate culture.

Business Owner: Orders from Hardware Fair Zhejiang Boda Industrial Co., Ltd. is a professional power tool production and supply service provider integrating scientific research, manufacturing and sales. Boda's products cover a wide range of products such as hand drills, impact drills, electric circular saws, and engraving machines, forming an industry sales channel based on domestic sales and foreign sales.

"For us, the domestic market is the biggest piece of cake." According to the marketing manager of the company, Sun Hao, the company changed its sales strategy and focused on the domestic market. “China Hardware Expo is a good channel. We participate in it every year.” Boda Industrial has been established for 21 years, and the Hardware Expo is the 18th this year. It can be said that the company is growing together with the hardware fair.

The market resources at the hardware fair are one of the best in China for many companies that specialize in domestic sales. “At the hardware fair last year, the company signed a long-term cooperation agreement with no less than ten major customers in China.” Sun Hao introduced.

Zhejiang Shunhu Aluminum Co., Ltd. is a company that mainly produces aluminum tubes and high-end cutlery. In the previous session of the China Hardware Fair, the company successfully signed a large number of orders with some exhibitors in Jiangsu and Guangdong. When talking about the steady growth in the sales of kitchenware, Chen Rongdong, director of the Shunhu Aluminum Office, attributed it to the China Hardware Fair.

"Now many customers understand us through the hardware fair." Chen Rongdong said that several large domestic companies will update high-end cutlery each year, "in recent years, sales are very impressive."

Helping to form an industrial cluster effect The industrial cluster effect is very obvious in Yongkang. The successful holding of the 17th China Hardware Expo was not only a major event of Yongkang, but also a domestic industry event. With the development of Yongkang Hardware, Yongkang has successively obtained the “China Hardware Trademark Brand Base”, “China Gate Capital”, “China Leisure Sports Car Capital”, “China Cup City” and “China's Electric Tools Capital”. “China’s Hardware Capital” and “China Southern Agricultural Machinery Industry Park (base)” are the titles that not only have enhanced Yongkang’s popularity, but also the industrial cluster effect of Yongkang.

Yongkang has nearly ten thousand hardware companies and hundreds of thousands of employees. It has formed eight pillar industries such as door industry, car industry, cup industry, electric tools, electrical kitchen utensils, leisure equipment, technical equipment, and metal materials, with up to tens of thousands of products. Among them, sales of more than 10 kinds of products ranked first in the country, and more than 100 kinds of product sales ranked the top three in the country.

With the continuous development and growth of Yongkang Hardware, Yongkang hardware industry has radiated to surrounding counties and cities such as Jinyun and Wuyi, forming the Yongwuyi hardware industry cluster, and becoming the only cross-regional and cross-industry characteristic industrial cluster in the industrial cluster demonstration area of ​​the province. It has been listed as a demonstration area for the transformation and upgrading of modern industrial clusters by the Zhejiang Provincial Government, a pilot unit for the first batch of regional international brands in the province, and a deep integration experiment zone for informatization and industrialization.

The door industry is one of the eight pillar industries of Yongkang, and its industrial cluster effect is the most obvious. From a small, scattered, small-scale workshop, the door companies have developed into large-scale large-scale enterprises and even domestic leading enterprises. In addition to the hardware fair, professional exhibitions such as the “Expo Expo” are also held each year, which broadens the sales platform of Yongkang Door Industry and attracts more merchants. In addition, with the continuous development of the Yongkang door industry, locks and other supporting companies have continued to develop, and this year also successfully held the "First China Door Matching Exhibition."

“What we need is precisely the effect brought by industrial clusters.” This is the voice of all industries in Yongkang. The accumulation of industries not only allows companies in the Yongwuyi area to use the power of professional exhibitions to increase sales, but also has many benefits in production. In industries where there is concentration of industries, there will be more and more related auxiliary and supporting enterprises. The more selective companies will not only save the trouble of purchasing some raw materials and auxiliary products in the field, but also find better partners in the local area. Product grade.

Helping improve industry industry chain 18 years ago, Yongkang did not have a professional hardware market, and it has not yet formed a sound industrial chain. Today, 18 years later, Yongkang eight hardware industry has grown steadily, the development momentum is rapid, and it seizes the global market, bringing Yongkang hardware to every corner of the world. This is closely related to the success of the hardware fair. The hardware fair not only assumes the function of the industrial chain, but also perfects the industry chain of major industries in the 18 years of development, allowing the original single products to extend upwards and downwards, allowing the hardware fair, a comprehensive exhibition, to be more professional in each industry. The more professional exhibitions have also fed back the exhibitors and themselves and built the exhibition as an integrated platform for information exchange, product display, and trade cooperation in the industries to which the show belongs.

With the development of the hardware fair, the professionalism has been continuously improved, the industry chain of various industries has been continuously improved, and at the same time, more professional related exhibitions have been extended, such as the Expo, machinery and equipment exhibitions, door distribution exhibitions, etc., which all rely on the hardware fair. This mother perfect development. In short, Yongkang eight hardware industry can thrive, the upstream and downstream commercial chain can continue to improve the integration, are inseparable from the Hardware Expo. China Hardware City provided the basic platform for the hardware expo. The Hardware Exposition promoted the development of the market and industry, enriched the entire industry, and improved the industrial chain, thus further promoting the development of the hardware city market to branding and internationalization.

With the rise of China's hardware industry, in the past 20 years, China's hardware industry has emerged eight Hardware Products distribution center. After a long period of development, the hardware product distribution center further integrated the regional hardware resources to meet the individual needs of consumers and gradually standardized the hardware consumer market in each region.