Hardware Development - Hardware Development Multi-purpose Brand Strategy

Focus on Hardware development: hardware industry development multi-use brand strategy
In the field of product sales, celebrity endorsement has become a means of marketing for various enterprises. The traditional industry of hardware has also begun to take the fashion route - looking for celebrity endorsements. At present, this kind of hardware industry invites big-name stars to do endorsements. This is a way for hardware companies to take the road of brand development and take the operation mode of finished products. Hardware companies are no longer simply taking the low-end route. Some door and window hardware companies have realized the importance of the door and window product brand and started to operate the door and window brand. This celebrity endorsement has also brought considerable sales to the hardware door and window companies, just like the tigers down the hill to make their peers unprepared.

Develop multi-brand strategy

China is now in a period of rapid development, and the hardware market has a very large capacity. Not only domestic brands are numerous, but many multinational corporations also take a fancy to the broad prospects of the Chinese hardware market. In the trend of personalized and diversified consumption, the “one size fits all” approach is no longer feasible. In the hardware industry, there are high-end markets, mid-markets and low-end markets. Different consumer markets require different products. The whole market is like a big cake. All brands share cakes. Everyone is fighting for the market. If you don't eat, you can't eat them, others are still eating, and you won't take the initiative to give you a piece.

Therefore, the implementation of multi-brand strategy by hardware companies is more conducive to market segmentation. The brand image can be very clear and focused on the consumers in their respective market segments.

Multi-brands can effectively avoid the "linking effect." This mainly refers to the crisis of the brand, for example, which category of products have serious quality problems, then the products of its many categories must be implicated. Multi-brand is the best in terms of brand operation.

The concept of branding is fast enough

If a brand has not gained any popularity and recognition for two or three years, then the analysis from the perspective of investment and return is undoubtedly the failure of brand management. Reinventing brand breakout can be made from the concept of manufacturing a brand. The concept of brand concept is the basis of brand operation. It is a process of targeting target consumers and establishing differentiated and positional differences in the minds of target consumers. The process of connecting the superior characteristics of the brand itself with the psychological needs of the target consumer. The concept of cutting in is fast enough. Mainly refers to the process of brand positioning, starting with people's perception and cognition of the brand, brand positioning, to distinguish the competitive brand, establish their own brand image, and quickly break through.

The speed of input is fast, if the identification is not accurate, then what is the use? In order to sell the products to which consumers, it is necessary to know what to expect. If the brand positioning is not accurate, then the brand awareness will be higher, and the real consumption will not be generated because of the inaccurate positioning, so that the investment of the brand will be lost.

For small and medium-sized hardware companies, it is impossible to invest huge amounts of money in brand promotion, management and maintenance like multinational companies. This is a practical problem in the process of brand breakthrough. In the absence of sufficient funds for brand operation, if you can effectively use the ultra-conventional brand concept operation mode, accurate, concise and effective brand breakout, you can often reduce the risk of competition and even surprisingly win.